London’s most famous crossroads has gained a striking new attraction. Beneath the blazing screens of Piccadilly Lights, TOGETHER has opened a creative space that invites visitors not just to view art, but to become part of it.
TOGETHER is a groundbreaking initiative by acclaimed art collective Random International, creators of the globally celebrated Rain Room. This is your chance to experience art like never before: interactive, hands-on, and powered by your creativity.
Housed in The Venue below the digital billboards, this immersive experience blends contemporary art, technology and participation in a way that feels distinctly London.
Create a Souvenir
The flagship experience, Pixelography, is refreshingly simple and surprisingly moving. Visitors are invited to create a unique portrait using a single, physical gesture — a moment that is captured, transformed and rendered into a finely crafted artwork. The result is a modern take on portraiture that feels personal, playful and intimate, whether you’re stepping in front of the canvas yourself or creating something for someone you love.
Unlike many digital experiences, Pixelography offers something tangible to take away. Those opting for the Artist or Artist Premium ticket receive a museum-quality fine art print of their portrait, making it an unusual and meaningful souvenir of a London trip — one that’s created in the city’s most recognisable setting.
A debut public initiative from Random International – the contemporary art studio best known for large-scale, interactive installations seen in galleries and public spaces around the world – their focus here is co-creation: artworks are only complete once visitors engage with them. It’s art that rewards curiosity rather than quiet observation.
Adding an extra layer of excitement, visitors can enter a weekly draw for their digital portrait to be redrawn and displayed on the Piccadilly Lights themselves. For a brief moment, your artwork could be shared with millions — a once-in-a-lifetime slice of London visibility that money can’t buy.
The experience is designed to fit neatly into a day of sightseeing. Allow 30 to 60 minutes, then head upstairs to enjoy a café and design store offering co-created, collectible merchandise in a calm, inspiring space amid the buzz of Piccadilly Circus. It’s an easy way to turn a creative stop into an evening out in the West End.
There’s also a feel-good factor. A percentage of proceeds supports the mental health charity Take A Moment, aligning creativity with wellbeing and social impact.
Open to all ages — with children under 11 entering free when accompanied by an adult — and fully wheelchair accessible, TOGETHER is an inventive addition to London’s cultural scene. For visitors seeking something original, interactive and unmistakably rooted in the city, this is art made for Piccadilly — and made by you.
