Golden Tours is bringing festive sparkle to London this year with a unique twist on two much-loved traditions: the classic Raymond Briggs’ story, The Snowman™, and the quintessentially British ritual of afternoon tea.
A Festive Treat on Wheels
Launching this November, the Snowman™ Afternoon Tea Bus Tour invites families and fans to soak up the magic of Christmas in the capital. Golden Tours, the official partner of the long-running stage show at the Peacock Theatre (returning for its 28th year), has created an enchanting way to celebrate, combining sightseeing, sweet treats, and seasonal cheer.
During the one-hour journey, guests will glide through central London, passing some of the city’s most famous landmarks. Expect to spot Big Ben, Westminster Abbey, Trafalgar Square, Piccadilly Circus and more, all while festive lights twinkle outside the windows. The experience is set to the soundtrack of The Snowman™ along with timeless Christmas classics.
Afternoon Tea, the Christmas Way
Of course, no British celebration is complete without afternoon tea. On board, guests will enjoy a seasonal spread featuring finger sandwiches, wraps, warm scones with jam and clotted cream, as well as a tempting selection of cakes and pastries. A range of hot drinks is available, including tea, coffee, and indulgent hot chocolate. For an extra treat, you can pre-order a deluxe hot chocolate piled with whipped cream, marshmallows and sprinkles, or toast the season with Prosecco, mulled wine, or a snowball mocktail.
Fun for All the Family
The Snowman™ Afternoon Tea Bus has been designed to suit everyone. Menus are available in standard, vegetarian, vegan and gluten-free options, ensuring no one misses out. You can also choose from three seating categories:
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Premium Upper Deck: front-row seats with panoramic views.
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Upper Deck: elevated outlook of London’s festive streets.
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Lower Deck: a cosy base level option.
Whether you’re rounding off a theatre trip to see The Snowman™ or simply looking for a unique way to enjoy London at Christmas, this tour promises to be a highlight of the season.
Key Details
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Dates: 22 November 2025 – 4 January 2026
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Duration: 1 hour
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Prices: From £39 per adult, £34 per child
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Booking: goldentours.com/thesnowman
With twinkling lights outside, festive music on board, and the comforting flavours of a classic afternoon tea, the Snowman™ Afternoon Tea Bus is a magical way to make memories in London this winter.
